![]() ![]() Here’s one example how we used dark green as a both background and logo colour in the branding of one of our clients: Combined with fluid lines and smooth shapes it is a winning concept for anything promoting natural health services or growth! So if your business is trying to convey a calm, environmental friendly healthy vibe, it might be a good idea to consider darker, calm tones of green as one of your brand colours and for your logo. Other companies like BP and Spotify also draw on the good properties of darker greens, having their branding support their message of helping the environment (through renewable energies) or giving off a fresh and modern vibe. They also draw on the association of nature and environment friendliness which the company supports by offering reusable coffee cups and being passionate about trying to reduce their environmental footprint. The tone of green used in their branding is meant to give off a calm, consistent and sophisticated vibe. There are a few companies that come to mind if you think of green branding: How do you use dark greens for your business then? On the upside the right use of greens can also stand for growth and adventure, drawing on the vast presence of green in nature around us. Those associations also link the colour to character traits like jealousy and greed (thus the phase: being green with envy). Darker greens are also linked to wealth, money and finances in general, making it a colour which can be easily used to portray a level of ambition. Olive greens and several other darker shades are used in camouflage and are strongly related to the military. ![]() In general darker tones of green are considered very conservative, calm and traditional, mainly associated as a masculine colour. ![]() Just by looking at all those phrases, it may seem like green is sending you mixed messages, but don’t worry, I’ll help clear that up! In the following the meaning and use of darker hues of green will be broken down and simplified and it’ll be a walk in the park for you to decide if dark green might be a good choice for your brand! They say “the grass in always greener on the other side”īut once you get the green light to take the boat to that ‘other side’ and your seasickness makes you green around the gills, you may want to reconsider if you’re actually looking for green(er). ![]()
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